Coaching-supported vs medication-only
Measured vs Maximus: Coaching Included, or Just a Script? (2026)
Compare Measured and Maximus on real cost over 12 months, medication type, price stability and support. Independent 2026 analysis, no first-month gimmicks.
Published · Pricing as published in our provider dataset, synced · Editorial scores 7.8 and 7.0 out of 10
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Both Measured and Maximus will get a GLP-1 prescription to your door without an in-person visit. The question is what the year after that first shipment looks like.
Measured bundles behavioral support into the plan — unlimited messaging, a 24/7 care team and dietitian support. Maximus sells the prescription and the clinical oversight around it, and nothing else. Which of those you want depends on whether medication alone has worked for you before.
What follows is a like-for-like read of both programs: entry pricing, maintenance pricing, formulary, support model and the terms attached to each. Gaps in a provider's disclosure are reported as gaps, because they are part of what you are buying.
The short answer
- Lowest 12-month cost
- Measured — $1,428 against $1,596 at Maximus, on each provider's own best published pricing.
- Most predictable bill
- Maximus — Flat rate at every dose, so titration does not change what you are charged.
- Tirzepatide access
- Measured — Tirzepatide at $199/mo; the other side publishes semaglutide only.
- Most support included
- Measured — Unlimited messaging, a 24/7 care team and dietitian support.
The short version: Measured vs Maximus
Every figure below is the provider's own published number. The blank spaces are theirs, not ours.
| Measured | Maximus | |
|---|---|---|
| Advertised price | Semaglutide $119/mo, tirzepatide $199/mo (sale pricing) | $132.99/mo |
| Rate after promotions | $119/mo | $133/mo |
| Pricing structure | Published rate per medication | Flat rate at every dose |
| Medication | Compounded semaglutide and compounded tirzepatide | Compounded semaglutide |
| Support model | Dietitian support included | No coaching program stated |
| State coverage | Not published | Not published |
| How fast you start | Same-day prescription decisions | Telemedicine intake, no clinic visits |
| Membership fee | None | None |
| Payment options | HSA/FSA and Klarna | Card only, no financing published |
| Patient reviews | 5,100 | 2,896 |
| eRxDoctor score | 7.8/10 | 7.0/10 |
What you will have spent by month twelve
Trial data runs to 68 and 72 weeks; the pricing people compare runs to 30 days. What matters is the total at the point most people are still in treatment, so both programs are extended to six and twelve months below.
| Measured | Maximus | |
|---|---|---|
| First month | $119 | $133 |
| Months 2 onward | $119/mo | $133/mo |
| 6-month total | $714 | $798 |
| 12-month total | $1,428 | $1,596 |
| Best published plan | No multi-month discount published | No multi-month discount published |
Over a year that is a $168 difference, in Measured's favor. Whether it is the right call depends on whether Maximus gives you $14 a month of something you will use.
Coaching, or just the prescription
Measured includes unlimited messaging, a 24/7 care team and dietitian support. That is a real cost to deliver, and it is priced into the monthly rate whether or not you open the app.
Maximus is built the other way: prescriptions approved by licensed doctors, filled through U.S. pharmacies. The medication does the pharmacological work, and everything around it is yours to organize.
The evidence on GLP-1s is that the drug drives the weight loss, and behavior change drives what happens when the drug stops. If you have no plan for the second part, paying for support is not sentimental — it is the part most people skip and later regret.
A closer look at Measured
Measured pairs compounded semaglutide and tirzepatide with same-day prescription decisions, unlimited provider messaging, and dietitian support.
The process is same-day prescription decisions, then free 2-day shipping. On money, expect published rate per medication — published upfront.
What continues after the first shipment: unlimited messaging, a 24/7 care team and dietitian support. Formulary: compounded semaglutide and compounded tirzepatide.
Measured pros
- Unlimited messaging, 24/7 Care Team, and dietitian support included
- Same-day prescription decisions for eligible patients
- HSA/FSA eligible; Klarna financing available
- 4.8-star Trustpilot rating from 51,000+ users
Measured cons
- Compounded medications are not FDA-approved finished products
- Promotional pricing is time-limited
The cost of choosing this over Maximus: the $119 and $199 rates are explicitly promotional and time-limited.
Maximus: what you are buying
Maximus positions itself on a low flat rate with a simple direct-pay structure and nothing bolted on. $132.99 per Month
Getting started means telemedicine intake, no clinic visits, after which home delivery. Pricing runs on a flat rate at every dose basis, published upfront.
Prescriptions approved by licensed doctors, filled through U.S. pharmacies. The formulary covers compounded semaglutide.
Maximus pros
- Simple, straightforward direct-pay model
- Low flat rate at $132.99/month
- Convenient telemedicine access with no clinic visits
- Prescriptions approved by licensed doctors
Maximus cons
- Compounded medication only, no branded Ozempic, Wegovy, or Zepbound
- Smallest patient base on this list, limited public reviews and track record
- No published outcome or weight loss guarantee
Against Measured specifically, the trade you are making: the smallest patient base here, with limited published detail on tirzepatide.
Which one fits which patient
Choose Measured if:
- you want to start on their timeline: same-day prescription decisions
- the level of clinical contact suits you: unlimited messaging, a 24/7 care team and dietitian support
- you would get real value from dietitian support and unlimited messaging bundled at a price most bare-prescription platforms charge
- the twelve-month total is what you are optimizing ($1,428 against $1,596)
Choose Maximus if:
- delivery works the way you want it to: home delivery
- you want to start on their timeline: telemedicine intake, no clinic visits
- the level of clinical contact suits you: prescriptions approved by licensed doctors, filled through U.S. pharmacies
- you would get real value from a low flat rate with a simple direct-pay structure and nothing bolted on
The trade-offs, stated plainly
On price. $119/mo against $133/mo. Maximus is asking you to pay for a low flat rate with a simple direct-pay structure and nothing bolted on; decide whether that is a line item you will use.
On commitment. Neither publishes a multi-month discount, so both are month-to-month decisions and neither asks you to prepay for a response you have not had yet. Financing is available through Measured (HSA/FSA and Klarna).
On predictability. Published rate per medication versus flat rate at every dose. Whichever you pick, get the maintenance-dose price in writing at intake.
On access. Measured advertises same-day prescription decisions and free 2-day shipping; Maximus advertises telemedicine intake, no clinic visits and home delivery. Neither publishes its state coverage, so confirm you are eligible before paying for anything.
What the evidence actually says
Both platforms sell access to the same drug class, so the clinical record below applies equally to each.
The FDA approved tirzepatide for chronic weight management in November 2023, two years after semaglutide, per FDA.
In the STEP 1 trial, weekly semaglutide 2.4 mg produced a mean body-weight change of −14.9% at 68 weeks against −2.4% on placebo, per NEJM, STEP 1.
Which is to say: the medication decision belongs with a clinician, and the platform decision belongs with a spreadsheet.
Measured vs Maximus: common questions
Which costs less over a year, Measured or Maximus?
Measured, at roughly $1,428 for twelve months against $1,596 at Maximus, using each provider's own best published pricing. Those totals cover medication and program fees as published; they exclude anything a provider bills separately, and they assume you stay on the same plan for the full year.
Is Measured cheaper than Maximus?
Yes, on the ongoing rate. Measured runs $119/mo once promotional pricing ends, against $133/mo at Maximus — a difference of 12%. Compare the first-month offers separately, because both providers discount entry differently from the rate you will actually be paying by month three.
Does Measured or Maximus offer tirzepatide?
Measured does, at $199/mo. Maximus publishes compounded semaglutide only, so moving to tirzepatide would mean moving provider — a new intake, a new price, and the loss of any rate you had locked in.
Do Measured and Maximus prescribe the same medication?
Both dispense compounded GLP-1 preparations. Measured lists compounded semaglutide and compounded tirzepatide and Maximus lists compounded semaglutide, so the molecules overlap even where the formulary does not match exactly.
Is Measured or Maximus better for a first GLP-1 prescription?
For a first prescription, weight support over price. Measured offers more contact (unlimited messaging, a 24/7 care team and dietitian support), which matters most in the first eight weeks when side effects and titration questions are at their peak. Once you know how you tolerate the medication, the cheaper program becomes the rational choice.
The verdict
On the numbers, Measured wins the year: $1,428 against $1,596. That is the default answer, and it is the right one for anyone who mainly needs a reliable prescription and a shipment that arrives.
Maximus earns the difference in one situation: when a low flat rate with a simple direct-pay structure and nothing bolted on is something you will genuinely use. If you cannot say that out loud, take the cheaper program.
Get the maintenance-dose price in writing from whichever one you pick. That single question prevents most of the regret in this category.
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Disclaimers and methodology
Medical content is informational only and does not replace professional diagnosis, treatment, or emergency care.
Some links are affiliate links and may generate commission at no extra cost to you.
Pricing reflects what each provider published as of the sync date above and changes frequently; confirm the current rate, and the rate at your maintenance dose, before you pay. Six- and twelve-month totals are calculated from those published rates and exclude anything a provider bills separately.
eRxDoctor is an independent publisher. It is not a medical provider, is not affiliated with or endorsed by Measured or Maximus, and does not sell treatment. Read our ranking methodology.